

Branding
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. The foundation of your brand is your logo. Your website and all your promotional materials — all of which should integrate your logo in a consistent fashion — communicate your brand. Samples of branding projects:

New brand/logo for this art retailer. Created all marketing materials as well as website and social media.

ESG Architecture & Design | Branding for this new restaurant in Downers Grove, IL. Naming, branding, logo, menu, business cards, coasters, custom wallpaper.

ESG Architecture & Design | Naming and branding for this high-end residential building in Minneapolis.

ESG Architecture & Design | Naming and branding for this high-rise luxury apartment in Phoenix, AZ.

ESG Architecture & Design | Naming and branding for a new development in Sioux Falls, SD.

ESG Architecture & Design | All sorts of swag from mousepads to hoodies, we've got you covered.

ESG Architecture & Design | Branding for the historic Ecolab building in Downtown St. Paul that is being redeveloped for modern offices.

Rochester, Minnesota

ESG Architecture & Design | A new food hall in the North Loop! Naming, logo design, branding, brochure, website.

ESG Architecture & Design | Restaurant in Maplewood that specializes in authentic Sicilian pizza and authentic Philly cheesesteaks. Logo/branding, sauce labels, custom wall graphic.